Amplify Digital Marketing Corporation - Portfolio Item
Enterprise Scale. Enduring Design.
Built for a Billion-Dollar Brand
Designing for an enterprise the size and complexity of the Brandt Group of Companies meant solving much more than a visual design problem.
Amplify helped shape Brandt’s corporate web presence through content architecture, user experience strategy, wireframe prototyping, user interface design and comprehensive visual design - creating an experience capable of organizing an enormous portfolio of products, industries, divisions and corporate information without losing clarity.
The challenge was enterprise scale: give very different customers intuitive paths into a diverse global organization while creating a visual experience strong enough to represent one of Canada’s largest privately owned companies. Today, Brandt employs more than 6,000 people and serves markets around the world.
Perhaps the strongest measure of the work is its longevity. Developed in 2016, the core website design remains in service a decade later, continuing to support an organization that has grown significantly around it.
For us, that’s a pretty good definition of successful design: built for complexity, built for growth, and built to last.
