Amplify Digital Marketing Corporation - Portfolio Item
A Landmark Identity
Four A’s. One Big Idea.
Cathedral Social Hall needed an identity that felt rooted in its neighbourhood — not simply applied to it.
Amplify developed the logo, wordmark and visual identity around a distinctive typographic idea. Across the Cathedral Social Hall name, four “A” characters take on the shape of architectural spires, echoing the church architecture visible on the skyline behind the Hall and referencing the landmark character of Regina’s Cathedral neighbourhood.
That simple device gave the brand an immediate sense of place while remaining strong enough to work across building signage, menus, uniforms, advertising, digital communications and other guest touchpoints.
The result was a hospitality identity with a story built directly into the typography: recognizable, memorable and unmistakably connected to the neighbourhood it called home.
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