Amplify Digital Marketing Corporation - Portfolio Item
Built for the Game
A Mark Made to Compete
Canadian Sports Insurance Brokers needed an identity that could live comfortably in two very different worlds: the energy of competitive sport and the confidence expected from an insurance provider.
Amplify developed the CSIB logo and visual identity around a bold Canadian presence, combining a distinctive maple-leaf symbol with clean, confident typography and a disciplined red, black and white palette.
The result feels unmistakably Canadian and sports-focused without looking like another team crest. It gives CSIB a professional foundation for everything from its digital insurance platform and customer communications to sales materials and broader brand applications.
In a category built around managing risk, the identity does exactly the opposite creatively: simple, bold and ready to play.
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From Faceoff to Fully Covered
Canadian Sports Insurance Brokers