New Brand. Familiar DNA.

Continuity, Rebranded

When Microsoft acquired the Adxstudio Portals technology in 2015, the remaining professional services team needed a new identity - one that could move forward without walking away from the considerable brand recognition it had already earned.

Amplify developed the Adoxio logo and visual identity as an intentional evolution of the Adxstudio brand. The new name carried familiar characters and sounds forward from Adxstudio, while the established colour palette helped preserve visual continuity for customers, partners and employees navigating the transition.

The goal was not to disguise the change. It was to make the change feel credible, connected and deliberate — a new brand with enough familiar DNA to reassure the market that the expertise behind it hadn’t disappeared.

The identity successfully carried Adoxio into its next chapter as a Microsoft Dynamics consultancy, before the business itself was acquired by KPMG in 2018.