Amplify Digital Marketing Corporation - Portfolio Item
Data. Insight. Delivered.
Making Sense of Saskatchewan
TrendLine Saskatchewan transformed complex economic, social and demographic research into practical intelligence for Saskatchewan decision-makers.
Amplify worked with Praxis Consulting to develop the digital platform behind the subscription-based research product. We created a custom publishing toolkit that allowed non-technical contributors to populate sophisticated data tables and recurring research content without wrestling with code.
Each monthly issue was designed for both screen and print, with responsive, accessible presentation across devices. Data accumulated from issue to issue, automatically building easy-to-interpret TrendLines that revealed patterns, movement and change over time.
Amplify also implemented the subscription service and e-commerce platform, creating the infrastructure required to market, sell and deliver TrendLine as a recurring commercial information product.
The result was more than a website: it was a purpose-built publishing and subscription engine designed around the way Praxis researched, analyzed, sold and communicated Saskatchewan data.
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