A Logo Leads the Way

Designing a bold, flexible mark to represent movement, energy, and community.

Saskatchewan in Motion engaged Amplify to create the logo and identity system for the Physical Activity Hub—a provincial resource library promoting active living. The resulting mark is clean, dynamic, and instantly recognizable across digital and print applications.

The Physical Activity Hub needed a logo that could do more than decorate—it had to unify a broad network of partners, programs, and users under one clear symbol. Amplify designed a visual mark that feels active without being chaotic, warm without being childish.

Its simplicity allows for easy scaling and strong accessibility, while subtle motion cues and colour choices evoke energy and inclusion.

Supported by a visual identity guide, the logo anchors the Hub’s communications, ensuring consistency across platforms, materials, and audiences.

It’s a symbol of movement—designed to stand still.