Amplify Digital Marketing Corporation - Portfolio Item
Cut. Paste. Dive.
Not Your Average Scholarship Video
Promoting a SCUBA scholarship didn’t call for another earnest talking-head video.
Amplify created a distinctive animated promotional spot for the Saskatchewan Underwater Council, using photographic cutouts, collage-style compositions and deliberately playful animation to give the campaign a handmade, slightly surreal personality.
The visual treatment borrows from the irreverent charm of classic cutout animation — mixing photography, typography and unexpected movement to turn a straightforward scholarship message into something much more memorable.
The result feels appropriately adventurous: part information piece, part visual oddity, and entirely comfortable getting a little weird below the surface.
