Knocking Down Myths. Building Understanding.

Less Myth. More Maybe.

Fostering comes with plenty of questions, and more than a few persistent misconceptions.

Amplify developed the Myth vs. Reality social campaign for the Saskatchewan Foster Families Association to tackle common assumptions about fostering with clear, approachable facts. Each piece begins with a familiar misconception, then replaces it with practical information designed to help prospective foster parents better understand what fostering actually involves. 

The campaign uses a bright building-block-inspired graphic system, friendly illustration and bold typography to make potentially sensitive subject matter feel accessible and easy to digest — while maintaining a consistent visual hook from post to post. 

The idea is simple: take apart the misconceptions, replace them with facts, and build a clearer picture of fostering, one myth at a time.