A Brand with Voltage

Patch In. Turn Up.

Synth Pop Producer needed an identity for a creative practice built around electronic music, synthesizers and record production - something that felt contemporary, technical and musical without reaching for the usual keyboard keys and music notes.

Amplify developed a personal identity around a custom badge-style mark, using cables, connectors, waveform-inspired geometry and distinctive electronic typography to create a visual language that feels like it belongs somewhere between the studio, the synthesizer and the signal path. 

The identity extended naturally into business cards and supporting materials, creating a compact personal brand with plenty of character.

A little circuitry. A little waveform. A lot of synth.