Strong roots. Fresh ideas.

Room to grow.

Verboten Publishing Ltd. was a Saskatchewan publishing and content-development company creating material for contemporary learning and communications platforms.

Amplify developed the Verboten logo and visual identity, built around a distinctive tree integrated directly into the wordmark. Roots extend beneath the name while branches and fresh green leaves rise above it — giving the identity an organic visual language that naturally evokes ideas taking root, knowledge growing and content developing over time. 

The identity extended into business materials with a warm, literary character that felt appropriate for a company working in publishing, education and content creation.