Branding the Movement

A bold, accessible identity for Saskatchewan’s new Physical Activity Hub.

Amplify developed the name, logo, and visual identity for the Physical Activity Hub—a new digital resource library from Saskatchewan in Motion. The brand is designed to energize, unify, and welcome educators, families, and communities looking to get moving.

The Physical Activity Hub is a go-to destination for anyone promoting movement in Saskatchewan—from schools and municipalities to healthcare workers and parents.

Amplify worked with Saskatchewan in Motion to create a brand that reflects energy, simplicity, and trust. The visual identity balances vibrancy with clarity, offering strong usability across web, print, and presentation contexts. With a clean logo, inclusive colour palette, and a flexible brand system, the Hub’s identity encourages action without overwhelming.

It’s a brand built to move people—literally.